Currently on the market there are few cases LED mergers among enterprises , the enterprises basically rely on their own strength to be scaled up. Relative to the market, thousands of businesses, mergers between enterprises negligible proportion . The main reason is the LED market is still immature and fully competitive , most companies can find their own living space. However, compared to the case of a small number of mergers and acquisitions , China LED industry to enter and exit a year business very much. Needless to say , the brand is to overcome the crisis through the hard steel armor, therefore, to enhance the lighting industry in crisis, anti-risk ability , we must make efforts in the development of the brand , to create a distinctive lighting brand development .
From last year 's developments in the lighting industry will be further improved, this would mean that lighting will be intensified competition within the industry , the manufacturers will pull out all the stops to increase their market share in their own business , the author through lighting visited the market learned that today's lighting industry prevailed popular multi-brand strategy is often an enterprise has several brands , marketing and sales everywhere. Now in the lighting industry , multi-brand strategy seems to have become a trend, it can be said that ' later in life ', the same stage, this may not be a wise strategy. Implementation of the multi-brand strategy , a lot of companies that implemented in multi-brand operation, a variety of sales and marketing between brands is entirely carried out separately , but its organization and management development, production and sharing of resources , which undoubtedly optimizes resources, making enterprise resources can be fully utilized. Different positioning of products to fight for greater market segmentation lighting industries cake, so that the entire market share increased. Not only expand the company 's influence in the industry , for enterprises to achieve maximum benefits.